Lloyd Co-op is helping keep the Exhibition Centre firmly planted in the community with its canola campaign.
From now until the end of October, Lloydminster & District Co-op will donate $5 towards the Lloydminster Agricultural Exhibition Association from every bag of canola seed booked at any Agro Centre as a part of their “Rooted in our Community” promotion.
The proceeds from the promotion will help cover the operating costs of the Lloyd Exh while the organization tries to survive losing a significant amount of its income.
In a normal year, The Lloyd Exh hosts around 900 events that bring in nearly $47 million to the local economy, hiring approximately 25 full-time employees and 180 part-timers.
“Since March we’ve seen a 90 per cent decrease in special event bookings and rentals, plus we’ve cancelled marquee events. This has left us in a tough financial position and local farmers are asking how they can help. When Lloyd Co-op approached us, we knew this promotion was an option the agriculture community could get behind,” said Lloyd Exh General Manager Jenelle Saskiw.
Leanne Hawes, CEO of Lloydminster Co-op, claimed she discovered the Lloyd Exh’s financial woes online and wanted to offer support to the organization that is so vital to the area.
She chose to donate $5 from each bag because of the urgency of the situation and the timing of canola season.
“We knew we had an opportunity to help,” said Hawes.
“As a member-owned organization, Lloyd Co-op has a responsibility to ensure the sustainability of our local communities. Both urban and rural enterprises keep our economy going, and the Lloyd Exh is a critical component of life in this region.”
Since March, The Lloyd Exh has spent nearly $120,000 each month from their reserves just to keep the centre’s doors open.
Four Co-op Agro Centre locations are participating in the promotion, two in Lloydminster, one in Lashburn and one in Neilburg.